Africa leading pay-TV provider StarTimes has emerged winner of the innovative digital terrestrial TV brand at the 2020 Marketing Edge Brands and Advertising Excellence Awards in Nigeria.
The event, which was organised by Marketing Edge Magazine, a prominent marketing and advertising publication serves as a platform to celebrate the best innovative minds and brands in the marketing and communications industry.
On the award presented to StarTimes, the Publisher and Chief Executive Officer of Marketing Edge, John Ajayi said, “It is on record that StarTimes has, since inception been avant-garde in its deployment of digital broadcast technology which has set its offerings far apart from and well ahead of competition. Its innovativeness in service offerings, national coverage and even pocket friendliness has remained unrivalled, always leaving a yawning gap between itself and its closest competitors!”
Since 2008 when StarTimes started operation in African market, the company has been sparing no effort to realize its ambitious mission: “To ensure that every African family can access, afford, watch and share the beauty of digital TV”.
StarTimes pioneered DTT technology in Africa. In 2008 in Rwanda, StarTimes became the first DTT operator in Africa. Today StarTimes serves 13 million subscribers and 20 million OTT users in more than 30 countries. As leading digital TV provider, it was the first to introduce door-to-door service and call centers in the broadcasting industry.
StarTimes Public Relations Director William Masy said “This award bears testimony to StarTimes innovative efforts in driving growth in the DTT space. Twelve years after launching on the continent, we remain committed to achieving our vision, ‘To ensure that every African family can access, afford, watch and share the beauty of digital TV’.”
StarTimes made digital television affordable to all households and not only the privileged ones. Until this day, it is ensuring that all families can access premium quality content and great channels. In the meantime, the company keeps innovating.
“This year after the outbreak began, we upgraded our streaming app StarTimes ON and launched the first integrated e-shopping platform in Africa, StarTimes GO, to make sure people have safe access to information and commodities. We will keep innovating to bring value to African families.”